Best marketing I've experienced in years.

I ordered some candles.

The company included scent samples on paper—just little strips with QR codes (see above).

Totally intoxicating… and weirdly unforgettable.

The science of scent will surprise you.

Hint: Even the strongest perfume can’t mask the odor of fear.

But here’s the good news—happiness has a scent too, and people can smell it.