Let's Think Different
The year was 1997.
Apple Computer was in bad shape.
They'd lost $1 billion the year before.
A single ad campaign changed everything
It didn't sell a product. It sold a belief.
You can't know "how," until you know "why."
The year was 1997.
Apple Computer was in bad shape.
They'd lost $1 billion the year before.
A single ad campaign changed everything
It didn't sell a product. It sold a belief.
You can't know "how," until you know "why."